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October Online Marketing Weekly Updates

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It’s time for our October weekly updates for online marketing. Lots of interesting things have been happening in the world of Internet marketing this week. Google’s Matt Cutts made an announcement that will give solace to the burning hearts of SEOs worldwide, Facebook showed its commitment to keep bullying away from social networking, Twitter said that it has announced a new directory, Foursquare said that it’s planning to launch a new search-oriented page, and SEOmoz came up with five lesser-knew yet effective Facebook marketing resources.

Online Marketing Weekly Updates for October

Google Disavowal Links Tool Launched

SEO and online marketing professionals around the world have been in a difficult position since Google started penalizing low quality links from certain untrustworthy sources. Matt Cutts announced a new Google Webmaster Tool that will allow webmasters to simply upload a number links in a text file. Google will automatically disavow the links. However, Matt Cutts urged online marketers to use the tool cautiously and said that people shouldn’t start disavowing too many links. Disavow only those links that are really low quality and counterproductive. Read More

Twitter has Launched a User Directory

When you log out of your Twitter account and go to the bottom of the page, there is a new link in the footer titled ‘Directory’. While Twitter has not made any formal announcement about the directory, it has said that the directory was created to make it easier for the search engines to find the users. However, you can use this link to browse all the public Twitter profiles. It has been surmised that Twitter is looking for more search engine attention in order to increase its advertise revenue. Read More

Foursquare Launches a New Search-Oriented Page

The location-based social networking app, Foursquare, has launched a website that is more search-engine friendly. The iOS and Android apps for Foursquare can also access the new design, and this move is expected to catapult Foursquare to the top of location-based services. While the earlier version simply helped people find places on the basis of location, the latest avatar of the website will actually help them to explore places and get access to a greater number of tips, reviews, photos and other information. Read More

Facebook Launches Prevent Bullying Page

Bullying on Facebook is one the rise and Facebook is planning to stamp it out. The Prevent Bullying page, released during the National Bullying Awareness Month, is its new initiative. On this page, users can access a support board where users can follow up on problem posts, videos sharing successful stories of facing bullying head-on, and links inspiring users to sign the Stop Bullying: Speak Up” pledge. Read More

SEOmoz Lists Some Really Cool Facebook Marketing Resources

Social media marketing, especially Facebook marketing and promotion, has become an important part of online marketing. While most SEO professionals know about tens of tools and resources for Facebook marketing, there are still many resources that pass under their radar. SEOmoz has listed five fantastic Facebook marketing resources: Facebook Marketing Page, Facebook Advertising Page, Facebook Business Page, Facebook Studio, and Facebook Studio Edge. Read More


Check Out What’s New in Online Marketing this Week!

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Many interesting things have happened this week, and whether you are an independent online marketer or an SEO company professional, you’ll benefit by reading about these. From Google’s plan to incorporate Gmail mails in SERP results and its desire to penalize people who infringe copyrights, to the birth of Twitter’s new cousins and options to ‘I’m Feeling Lucky’ button, there are several stories that can affect online marketing strategy.

Online Marketing Weekly News Update

Time to Brush Up Your Email Marketing Skills. Google Linking Emails to Search!

Since a long time, email marketing has been at the bottom of the priority list for most Internet marketing professionals. But Google’s decision to incorporate Gmail mails in search results is bound to change the way things work. When Google rolls out this update, people Googling information will get matching results from their Gmail along with regular search results! If your online marketing includes email marketing, then your emails are bound to be a part of people’s received mails, and this may get you on the first page of their search results! 

An Easier Way to Break the Language Barrier

Google now offers an option to mark-up webpages in a way that tells the search engine that you have multiple versions of your site. If you have a different version of your site with a different language for different countries, you can implement rel=”alternate” and “hreflang” to notify the search engine. If you do this, Google will automatically display the relevant version of your site to the viewer on the basis of the views country code. While the earlier version of this service forced you to add a mark-up to every single page of your site, this new update will let you do the same thing using XML sitemaps. 

Do you like the idea of a vanity URL for your brand?

Google desperately wants Google Plus to grow, and in a bid to get people using it more, it has offered a perk. Google+ verified users can now get personalized URLs. Brands like Ubisoft, Toyota and Delta has been provided with these vanity URLs, and celebrities like Beckham and Britney Spears have them too! This service makes it easier for people to find your profile on Google+. While this new feature is not available to general users, it may become generally available in the future.

Copycats Beware. Google is Planning to Punish You!

This is what Google’s Amit Singhal said, “Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results.” Welcome words for some, and a potential death knell for others. If your online marketing strategy is based on copied content, things may get rather tough for you. 

Twitter Fans, Rejoice! Medium and Branch Are Here.

Is Twitter a vital part of your Internet marketing strategy? Do you get a lot of mileage out of your Twitter account? You’ll be pleased to hear that Twitter’s founders have launched two new social sharing sites named Medium and Branch. Both of these sites are social platforms that allow users to publish pictures and articles. What! You haven’t checked them out yet?!

Google Offers Several Options to ‘I’m Feeling Lucky’ Button

Google is known to play with various elements of its search page. The ‘I’m Feeling Button’ is now a rotating button. When the user brings the cursor to the button, it rotates and offers a number of options like: I’m Feeling Doodly, I’m Feeling Playful, I’m Feeling Hungry, I’m Feeling Puzzled, I’m Feeling Stellar, and I’m Feeling Trendy. I’m not yet sure how you can use these for online marketing, but this is something you can enjoy. 

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