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Posts Tagged ‘seo

SEO and Content Marketing in the Post-Panda & Penguin World

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While Google’s Panda and Penguin updates have made things great for users, they’ve made things rather difficult for content marketers and SEO professionals. Thankfully, there are proven content marketing techniques that work well in the post-Panda & Penguin world.

Google Post-Panda and Penguin World

Most major search engines (especially Google) have made a number of changes in the way they calculate the rank of web pages for particular keywords. The SEO and content marketing tactics that yielded rich dividends just a few months back do not work so well anymore. As Google is the most popular search engine, millions of blogs and websites around the world were built keeping in mind the preferences of this Internet search giant. The Panda and Penguin updates took blogging professionals, online marketers and SEO experts by surprise. The Google search ranking of several websites plummeted all of a sudden, and SEO strategies that seemed to work perfectly were no longer effective.

Most black-hat SEO tactics will not help you get back on your feet. Thankfully, there are a number of other ways in which you can use content marketing to get enviable search rankings on Google.

Successful Content Marketing Techniques for Google Panda and Penguin

1. Original, Quality Content

While the idea of writing quality and original content to impress and attract visitors has been around since a long while, most content marketers don’t take the pains to implement it. Panda update punishes spam and/or duplicate content. If your site has been hit, you need to take a close look at the content and decide for yourself whether it offers any real value to the user. For improving the raking of new websites, you should use original and quality content as copied content will never let you rise to the top of the search results.


2. Judicious Use of Keywords

A decade ago, it was understood that cramming your website or blog with a certain keyword will automatically take you to the top of Google results. As the search engines got smarter, content marketers and SEO professionals realized that, in the new circumstances, it was better to use the keywords just a few times in an article or web page. Those tactics don’t work so well now. In order to empower your content and make it beautiful in the eyes of Panda and Penguin, use the main keywords just a few times (2-3% of overall content) and use (but not repeat) similar, related keywords extensively.


3. Remove Unnatural Links

All the low-quality links that point toward your site are hurting your rankings. If you have purchased a number of links from a website and the links have the same anchor text, it won’t do you any good. On the contrary, it will hurt you. If you post comments on different forums using same anchor texts with a gibberish username, Google will view it as spam and hit your domain. Link from sites that are blacklisted by Google will also harm you. If any links of the above description point towards your website or blog, get rid of them fast.


4. Build Natural Links

Many content marketing professionals avoid link building after being hit by Google Panda and Penguin. But link building works well if you can get links from quality websites. Links from sites that are similar to your site can help you a lot. Also, links from trusted sources like reputed news sites, education sites and government sites can also help you boost your search engine results.


5. Make Social Networking a Part of your Strategy

Apart from SEO and content marketing through article and blog submission, you must also harness the power of social media marketing to work for you. Twitter has proved to be a dependable tool for micro-blogging; Facebook and other social media sites can also help you promote your products and services. 


Google Penguin Update – How to overcome and recover from its penalty?

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Google Penguin Update

Google Penguin Update

With overwhelming response of Google Panda Update on our blog, we received many mails asking to have a post on Google Penguin. And, here we are!

It takes sincere efforts to maintain the quality results on search engines. Google, the Giant, for this sole reason, keeps on updating its algorithm so that it can provide sensible and relevant results for the human readers than spam or webpages with falsely dense keywords. Google penguin is actually a code name for its algorithm. 

Google penguin update was announced in April, 2012 and the purpose of this intelligent code was to throw out the websites that violated Google’s Webmaster Guidelines. Just before the penguin update, the Google Panda received several complaints for its flaws in ranking websites. Hundreds of thousands of genuine websites were unwantedly punished and their webmasters sincerely raised the matter. Looking at the depth of the problem, Google updated its algorithm putting a small but very smart code called Penguin. 

What Google Penguin targeted at? 

Google Penguin Target

What Google Penguin Targeted

Google Penguin was smarter algorithm code than ever before. It targeted millions of webpages that did not follow their guidelines of ethical SEO practice. Mainly, the Penguin effects penalized these things on the web…

1. Over keyword stuffing 

2. Key phrases just to fool Google

3. Cloaking by hiding texts

4. Purchased incoming or outgoing links (as a package)

5. Duplicate content

6. Black-hat Web Spam

7. Low quality content 

8. Complex and difficult to understand webpages

SEO after Google Penguin

As if not enough with Google Panda update, Google Penguin affected plenty of websites heavily. The sites that ranked top on the Search Engine Result Pages (SERPs) were removed drastically. The websites that were highly affected included article web directories like Ezinearticles, HubPages, Buzzle and the like.

The update of Google Panda and then Penguin was kind of a nightmare for Search Engine Optimizers who practiced SEO in unethical way. All the black-hat programmers, link builders and coders had to hold their practices finding for the breakthrough. 

On the other side, White Hat Search Engine Optimization experts following ethical practice were benefitted. They got their results and their work was appreciated.

Here we present a few tips for Google Penguin SEO…

  • Reduce the keyword stuffing, be natural
  • Don’t think of search engine, think of the end reader –the human
  • Never hide text by coloring it white or whatsoever. Google is not a camera that won’t see white text on white background
  • Low quality content is not worth reading. Human readers will leave the page immediately. Leaving the page in this way will push your webpage down
  • Don’t create multiple domains for the same keywords
  • Be simple, offer easy navigation and access to your webpages

Keeping these simple things in mind, you can overcome or recover websites in case they are affected by Google Penguin. Practice ethically and you’ll enjoy your work with results. 

Internet Content Marketing –Reach Millions, in a Jiffy!

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Content is King

Content is King

It’s all about the visibility. The more visible your product or service is, the more are the chances to have good business. Imagine this –you have kickass products and unmatched services like no one else in the industry provides but you are in a town and just few hundred people knows about it. What’s the use? Content marketing is an online campaign of your products and services that reach millions of people worldwide. Once you do that, again, read the first two lines!

We just talked about a small scale business in town. When it comes to website and online content marketing, even big daddies in the industries need it. While most of the businesspersons are unaware of the power of content marketing, you can act smart and lead the race. First, let’s understand what content marketing is.

What on the earth is content marketing?

It’s an umbrella term that includes marketing formats of creating and sharing the content over the World Wide Web. The purpose of this is to attract real human traffic, acquire them and engage them with certain objectives as per our goal. Online (Internet) content marketing help provoke the reader to go for the product or service targeted to sell.

Marketing content on Internet is not an overnight task –though it can be viral

Content marketing is one of the most complex tasks as it requires the experts to understand the search engines’ algorithms as well as the mentality of human readers, the real target. So have patience when you hire someone for marketing business online. Nevertheless, there are certain tools like white hat SEO and ethical content marketing that are given priority these days by bots. Such content marketing may go viral reaching number of Internet users in very short period.

The approach does not end with making the presence of website or certain landing page everywhere. The maintenance and change in campaign periodically depending upon the research and newer tends are of great concern.

What content marketing should include?

As said earlier, online content marketing is an umbrella term that includes several services. If you fall in wrong hands, you may not only lose money but also the precious time by when some other competitor may hit the market and get succeed.

When you hire content marketing service from any company, here are certain things you should check to have it effective.

1. Social platforms for bookmarking are very important. Do your content marketing service providers do this?

2. Publishing the content on media like News website, Press Release boards and the like carry potential weightage and thus should be included.

3. Mini and microsites may help in content marketing. Ask hired online marketing service provider to have this or may discuss about it.

4. Article writing and submission is the backbone of online content market. Relevant articles are written and posted on various platforms (third party or own network) with proper keyword density. While most of the Internet marketing companies do offer this, it’s better to confirm.

5. Ethical practice (what we call a ‘white hat’) is a preferable form of doing marketing on the internet. Unnecessary keyword stuffing and spam content will be punished by search engines and hence is not good. Be sure about this when you hire.

Apart from these, there are many little but important matters that you must ask the online content marketer who is working on your project. Best SEO professionals and link builders may help augmenting Internet marketing further to bring tangible results.

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