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SEO and Content Marketing in the Post-Panda & Penguin World

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While Google’s Panda and Penguin updates have made things great for users, they’ve made things rather difficult for content marketers and SEO professionals. Thankfully, there are proven content marketing techniques that work well in the post-Panda & Penguin world.

Google Post-Panda and Penguin World

Most major search engines (especially Google) have made a number of changes in the way they calculate the rank of web pages for particular keywords. The SEO and content marketing tactics that yielded rich dividends just a few months back do not work so well anymore. As Google is the most popular search engine, millions of blogs and websites around the world were built keeping in mind the preferences of this Internet search giant. The Panda and Penguin updates took blogging professionals, online marketers and SEO experts by surprise. The Google search ranking of several websites plummeted all of a sudden, and SEO strategies that seemed to work perfectly were no longer effective.

Most black-hat SEO tactics will not help you get back on your feet. Thankfully, there are a number of other ways in which you can use content marketing to get enviable search rankings on Google.

Successful Content Marketing Techniques for Google Panda and Penguin

1. Original, Quality Content

While the idea of writing quality and original content to impress and attract visitors has been around since a long while, most content marketers don’t take the pains to implement it. Panda update punishes spam and/or duplicate content. If your site has been hit, you need to take a close look at the content and decide for yourself whether it offers any real value to the user. For improving the raking of new websites, you should use original and quality content as copied content will never let you rise to the top of the search results.


2. Judicious Use of Keywords

A decade ago, it was understood that cramming your website or blog with a certain keyword will automatically take you to the top of Google results. As the search engines got smarter, content marketers and SEO professionals realized that, in the new circumstances, it was better to use the keywords just a few times in an article or web page. Those tactics don’t work so well now. In order to empower your content and make it beautiful in the eyes of Panda and Penguin, use the main keywords just a few times (2-3% of overall content) and use (but not repeat) similar, related keywords extensively.


3. Remove Unnatural Links

All the low-quality links that point toward your site are hurting your rankings. If you have purchased a number of links from a website and the links have the same anchor text, it won’t do you any good. On the contrary, it will hurt you. If you post comments on different forums using same anchor texts with a gibberish username, Google will view it as spam and hit your domain. Link from sites that are blacklisted by Google will also harm you. If any links of the above description point towards your website or blog, get rid of them fast.


4. Build Natural Links

Many content marketing professionals avoid link building after being hit by Google Panda and Penguin. But link building works well if you can get links from quality websites. Links from sites that are similar to your site can help you a lot. Also, links from trusted sources like reputed news sites, education sites and government sites can also help you boost your search engine results.


5. Make Social Networking a Part of your Strategy

Apart from SEO and content marketing through article and blog submission, you must also harness the power of social media marketing to work for you. Twitter has proved to be a dependable tool for micro-blogging; Facebook and other social media sites can also help you promote your products and services. 

Beware of Doing SEO After Google Panda Update – No Nonsense SEO Panda Tips

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Google Panda Update

Yup, I think they are inspired by Kung-Fu Panda who knocked down the enemies brutally. After a couple of years of the movie release, Google too started thinking about the black hat practice in SEO and Internet marketing that was no less than enemies.

Every day, hundreds of millions of people search on Google with the purpose to get genuine information, product or services but malpractice in SEO (before 2011) did harm that purpose. This is because they returned the search queries with certain sites those were not liked by the users as they discovered those sites dull, uninformative and flat.

This issue had come to the fore and a big move was mandatory for the Giant to keep its reputation. The move that would punish and penalize mal-practitioners by all accounts was finally out, they named it Panda Update.

As said on Google Official Blog, “Our goal is simple; to give people the most relevant answers to their queries as quickly as possible”. It is for this reason, the frequent change in algorithm has happened in Google.

Over the period of time, the webmasters become wiser to fool the search engine bots and responding this practice, every latest version of algorithm comes with tougher guidelines and stricter rules and regulations. Google Panda did exactly that and thousands of websites lost their ranking, in a jiffy!

Panda Update was to encourage Healthy Web Ecosystem

Google could not do major improvement without shuffling the results on the page. After panda, major ups and downs were noticed and low quality content websites went drastically down whereas genuine and innocent websites (even with less keyword) came up. Nevertheless, this update was highly being criticized initially which forced the Giant to come up with superior code named Penguin that fixed most of the problems that occurred due to undesired Google Panda effects.

The purpose of these updates was (and will remain) is encouraging the healthy web ecosystem where users find genuine stuff for their queries. The search engineers at Google work very hard on developing the algorithm so that whether the search query is informational, transactional or navigational, the most relevant and authentic sites should come up. 

Affected Popular Websites after Google Panda Update

Panda penalized many sites with so called shallow content though it was not exactly the way search engineers thought. In one of the interviews, Mr. Amit Singhal, a top Search Engineer at Google Inc. said, “Recognizing shallow content site is very, very hard problem. We have not solved it and it is ongoing evaluation how to solve that problem”.  The Giant, for this reason, uses other scientific techniques and audience polls to be more precise in their SERP rankings.

To come out of Panda penalty, for many webmasters, is something like asking for the Moon; but that’s not right! There are few important tips that can help you doing better Search Engine Optimization for Google Panda and Penguin Updates

Tips for SEO after Panda Update

Here with come with no-nonsense tips for Search Engine Optimization especially after the latest algorithm update by Google.

Low Quality and small spam content

The first and foremost thing one should do is removing or amending the low quality and small spam content from the webpage. Auto-generated text is strictly penalized by Google Panda due to its robust algorithm. Spinning software doesn’t work anymore. You must prefer a little quality content over junk in bulk.

Try to get off the doorway pages, duplicate content and titles, similar content (though rephrased) just with slightly different keywords etc. Your content should be specific, peculiar and up to the mark satisfying the readers’ hunger.

It’s not just all about article or text

Google Panda takes many things into consideration. Apart from genuine and quality text or description, image placement and graphics also matter. A webpage that has quality description or article/text, appealing graphics and minimum redirections will be given priority.

Simplicity over complexity

Think about a page that has 100s of links redirecting you anywhere in the world or within the domain! The readers get confused and they just leave the page. Simplicity over complexity wins the battle and come up in SERPs. A simple page, easy to navigate and quick to access is what any user would want. Since Panda typically thinks like a human, creating simpler web page with clear description, innocent graphics is the preferred one.

Invite and place quality advertisers

It’s all about winning the trust of the visitor. There is no denial that everyone among us would like to be paid by the advertisements. You may prefer few sponsors at larger price over large number of sponsors offering low price. Related ads or links are very much preferred. In addition, you must mind keeping the graphics on your webpage. Visual experience, page loading time, and bounce or browse rates do matter in SEO for Panda.

With these good things in mind, you can do SEO for Panda that would bring desired results. Practice healthy and follow ethical SEO process (what we call a White Hat SEO) to make your website a great experience for the user and rest all Panda will do in your favor!

Written by onlinemarketingupdates

August 8, 2012 at 8:31 am

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