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Archive for the ‘September’ Category

September Online Marketing weekly Updates – Part 1

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Welcome to our September weekly updates for online marketing! This week has been quite special for people who use unconventional methods to for promoting their products online. Farmville has launched something special in a bid to revitalize its sales, market survey show that PPC is not deemed as effective as it was a just a few months back, Google Plus has come up with new business features, Pinterest is making large waves in the SEO community, search engine journal has compiled a list of tools that’ll help all us SEO fans stay informed.

Online Marketing Weekly Updates for September Week 1

 

Is PPC Slowly Becoming Less Important?

Most traditional businesses have a soft corner for PPC because it comes closest to the conventional advertising model. During the last two years, the value of PPC as an online marketing tool has increased tremendously. However, businesses across the world are opening their eyes to the power of social media marketing and organic SEO techniques.

Both these channels have the power of offering better ROI and more and more SEO professional and companies are giving greater importance to SEO and social media marketing, while reducing the dependence on PPC advertising. Read More

Google Plus Launches New Business Features

While Google Plus failed to take Facebook head on, it is offering a number of unique and productive options to its users. Its recent feature is bound to see a lot of use, and there are many ways in which smart SEO marketers can use it for the purposes of online marketing. The different business features make Google Plus more powerful by integrating with all kinds of web apps and mobile apps.

Read More 

How’s Your Pinterest Profile faring?

In a recent blog post, Shareaholic said that Pinterest brings more results than organic traffic from Yahoo. Most online content marketers have realized the value of Pinterest, and the Pinterest ‘share button’ gets top billing on most sites. The success of this site has opened up a new avenue for getting referral visits. If you haven’t created a Pinterest profile yet, better do it before it’s too late.

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Farmville Part 2 Launched – Will it Work?

Many of us look at Zynga and the success of Farmville to understand how to conceptualize and implement a viral online marketing campaign. While the advent of mobile social networking reduced the popularity of Farmville, there is no doubt about the fact that Farmville and its success on Facebook has served as a case study for a number of online content marketers. 

It has helped many find creative ways of marketing content. If the redesigned version of Farmville brings the game back into limelight, it could offer deeper insights into what drives the online popularity of content, advertisements and games.

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List of Top Ten SEO Tools from Search Engine Journal

As an SEO professional, a blogger or a content marketing specialist, you need to keep your eyes and ears open. You need to know what’s happening out there on the Internet, and you need to know everything about the keywords and ideas that can help you find an audience on the web. 

This week Search Engine Journal released a list of ten tools that deserve a place in the arsenal of every content marketer and SEO specialist. This list includes obvious tools like Google Trends and WordTracker tool, but it’s got surprises like TweetStats, Like Button, and BuzzFeed as well.

Read More

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