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SEO and Content Marketing in the Post-Panda & Penguin World

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While Google’s Panda and Penguin updates have made things great for users, they’ve made things rather difficult for content marketers and SEO professionals. Thankfully, there are proven content marketing techniques that work well in the post-Panda & Penguin world.

Google Post-Panda and Penguin World

Most major search engines (especially Google) have made a number of changes in the way they calculate the rank of web pages for particular keywords. The SEO and content marketing tactics that yielded rich dividends just a few months back do not work so well anymore. As Google is the most popular search engine, millions of blogs and websites around the world were built keeping in mind the preferences of this Internet search giant. The Panda and Penguin updates took blogging professionals, online marketers and SEO experts by surprise. The Google search ranking of several websites plummeted all of a sudden, and SEO strategies that seemed to work perfectly were no longer effective.

Most black-hat SEO tactics will not help you get back on your feet. Thankfully, there are a number of other ways in which you can use content marketing to get enviable search rankings on Google.

Successful Content Marketing Techniques for Google Panda and Penguin

1. Original, Quality Content

While the idea of writing quality and original content to impress and attract visitors has been around since a long while, most content marketers don’t take the pains to implement it. Panda update punishes spam and/or duplicate content. If your site has been hit, you need to take a close look at the content and decide for yourself whether it offers any real value to the user. For improving the raking of new websites, you should use original and quality content as copied content will never let you rise to the top of the search results.

 

2. Judicious Use of Keywords

A decade ago, it was understood that cramming your website or blog with a certain keyword will automatically take you to the top of Google results. As the search engines got smarter, content marketers and SEO professionals realized that, in the new circumstances, it was better to use the keywords just a few times in an article or web page. Those tactics don’t work so well now. In order to empower your content and make it beautiful in the eyes of Panda and Penguin, use the main keywords just a few times (2-3% of overall content) and use (but not repeat) similar, related keywords extensively.

 

3. Remove Unnatural Links

All the low-quality links that point toward your site are hurting your rankings. If you have purchased a number of links from a website and the links have the same anchor text, it won’t do you any good. On the contrary, it will hurt you. If you post comments on different forums using same anchor texts with a gibberish username, Google will view it as spam and hit your domain. Link from sites that are blacklisted by Google will also harm you. If any links of the above description point towards your website or blog, get rid of them fast.

 

4. Build Natural Links

Many content marketing professionals avoid link building after being hit by Google Panda and Penguin. But link building works well if you can get links from quality websites. Links from sites that are similar to your site can help you a lot. Also, links from trusted sources like reputed news sites, education sites and government sites can also help you boost your search engine results.

 

5. Make Social Networking a Part of your Strategy

Apart from SEO and content marketing through article and blog submission, you must also harness the power of social media marketing to work for you. Twitter has proved to be a dependable tool for micro-blogging; Facebook and other social media sites can also help you promote your products and services. 

What is Google Dance – is it back?

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What is Google-Dance

Those who are in Search Engine Optimization industry since years will surely know the Google Dance. Of course, they all had to dance with those updates willingly or unwillingly! For new comers, let’s understand what is Google Dance –Google Dance can be defined as an update of the search engine giant for indexing the results, recalculating the PageRanks of every page the bot has crawled.

Google’s element of PageRank has different algorithm and criteria that requires bots to crawl billions of pages regularly. Considering the amount of webpages available on the Internet, this operation would take several days to finish. The havoc is this –during Google Dance period, the SERPs would highly fluctuate taking you from rags to rich and vice versa! It is for this reason, the term Google Dance was coined. As experts say, Google Dance took place somewhere during last third of every month.

Difference between EverFlux and Google Dance

Apart from last third of the month, Search Engine Result Pages do fluctuate in showing their results. Nevertheless, they are different from the actual Google dance. It’s because of the fresh crawling by Googlebot which is known as EverFlux. Most of the webmaster are confused this with Google Dance. For EverFlux, the results are being restored quickly whereas Google Dance shakes up the positions of the websites and may change the PageRank immediately.

The Return of Google Dance

Many webmasters speculate that Google Dance is back with bang! If not enough with Google Panda, Penguin and Panda Refresh, the Dance would really make people thinking and working harder on their websites. You can certainly face Google Dance by practicing ethically.

The Dancing stopped as Google changed its algorithm and did not go with that on a monthly basis. It, instead, tweaked it constantly. The WebSpam Team Head Matt Cutts discussed in his video about this change and gave certain tips to practice white hat SEO. The Dance became of less relevance after the major changes in Google Algorithms but then the time is back!

According to Search Engine Optimization experts, Google Dance is back but with different approach. Google Panda Dance and Penguin Dance pattern gives a clear hint of this. In summary, not only Dance is back but now they have different dancing styles happening at different times. It might be easy to trace the Google Panda Dance but when it comes to Penguin, it is difficult to understand.

Panda or Penguin, you are least bothered which animal comes on your way to the jungle of World Wide Web but be sure that it does not bite you. And how you avoid it? When you meet them, just respect their rules and don’t try to hurt them!

Written by onlinemarketingupdates

September 27, 2012 at 1:08 pm

Google Panda Refresh is On the Way –How to Face Latest Google Panda Update?

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Google Panda Refresh is On the Way

Yesterday, just a couple of lines by the Giant took away the sleep of millions of webmasters across the world. Google announced its Panda Refresh (latest update) in a very tricky way. A Googler just said it in a few words “Panda refresh is rolling out –expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected.” This looks little but if you are found in that 0.7 per cent, this storm is big enough to knock you down. So, let’s learn important tips on Google Panda Refresh to save your ranking.

Google has declared its ultimate goal –to offer the user most relevant results to their keywords or query in fastest way possible. Ever since its debut, Google Panda has brought a lot of changes in the SERPs. The practice of SEO has changed after this big update and there are hundreds of thousands of websites still struggling to come out of Google Penguin and Panda penalties. Needless to say that this latest update from Google about Panda will again have some effects on the SEO masters.

No matter what new Google Panda update comes up with, as an alert webmaster, you must prepare yourself to face the change and come out ahead. A high quality website, if built according to the Google webmaster guidelines, will remain unaffected. If your website specifically targets the humans and not the search engines, you don’t have to worry about Google Panda Refresh in coming days. But if you have practiced Black Hat and were lucky to escape Google Panda and Penguin update, beware…this will knock you off.

Google has approximately 3 billion searches every day and considering this fact, Google Panda Refresh as a latest update will affect around 21 million queries. Having this said, 0.7% is still bigger than most of the people will think.

How to protect from Google Panda Refresh?

There are no new guidelines. Just follow ethical practice and be human! Let the storm of latest update on Google Panda pass on and you’ll find yourself safe and secure. Nevertheless, you must follow certain tips that we already mentioned on our blog. Let’s revise them…

No overuse of Meta

Remove low quality and overly dense keywords from your website or blog. Panda and Penguin are strict for this and new Google Panda Refresh will be stricter. Follow the Google guideline for titles, meta tags, description and even URL structure.

Prefer simplicity over complexity

Use simplest language so that you reduce the bounce rate. Most of the people around the world understand very general English. So if your website is in English Language, use simple and understandable words. The best example for this is Google itself. Pick up any article or instruction by Google and you’ll find how easy you understand what they want to say.

Natural linking and no purchase links or traffic

Google Panda is smart and Google Panda Refresh will be smarter. It’ll identify purchased links and artificial traffic on your website. As we said earlier, be human and practice natural. Write good content and let people share a good word about your work. This will work best in coming time.

These are few of the most important points you’ll have to remember when Google Panda Refresh is on the way. This will not only help you face this update but also will keep your ranking intact on SERPs. 

How do Rich Snippets Help Google Find My Website of eCommerce?

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To keep their search results precise and accurate, search engines keep on updating their algorithms. The whole world of World-Wide-Web depends upon the search queries and engines like Google receives billions of queries each day. The people, on Internet, search for products, services and information that they get from the SERPs (Search Engine Result Pages). But then how to come on the top of SERP is a secret! Rich snippet is one of the ways that help your webpages to be crawled and indexed higher by Google.

The story does not end once your webpage is displayed with good rank. For real human readers, irrelevant results are of no use and Google’s smart artificial intelligence (Penguin) recognizes it and pulls it down on the page.  It is for this reason, your webpage must have relevant content that precisely address the purpose of query (or a keyword).

If you run an eCommerce website, your revenue largely depends upon the Internet traffic, the real human traffic. In the month of November, 2012 Google updated its algorithm and started supporting rich snippet for shopping or eCommerce sites. So let’s learn what they said and follow!

What is snippet?

For all who are not aware of what is snippet, here is the definition –rich snippets are the pieces of sentences or words picked either from the meta-description or anywhere from the article body and displayed just below the URL of the webpage. It’s technically called as a structured data from the concerned page.

Example of Rich Snippets

Example of Rich Snippets

 

What if you are a merchant?

If you are a merchant, you must provide Google with product’s details. The search engine smartly uses it to display in rich snippet. The piece of this may include price, availability, review ratings right with your webpage! Isn’t it amazing?  The direct benefit of this rich snippet for eCommerce or shopping website is the users quickly and accurately identify the concerned link or information what they are actually looking for. Rich snippets, in this way, increases the chances of webpages (on Google search) being clicked. 

Benefits of rich snippets for shopping sites 

  • Rich snippet attracts potential buyers when they are looking for certain products on Google
  • Using rich snippets, you can list your product on Google for free
  • You can actually control the product information on your eCommerce website through rich snippets. This helps in maintaining the freshness and accuracy of product information for the users
  • Users find your website potential as they get relevant information and quicker access 

Google’s recommendation for product snippets on eCommerce sites

The ultimate goal is to provide the users with relevant information quickly and accurately. Rich snippets just do this when properly written. Below are some guidelines by Google on how to write rich snippets for your shopping website.

  • The main focus on the webpage while using product markup should be about specific product. Google does not support product markup on listing page.
  • The users must be able to purchase the product directly on the page. Google does not support product markup for the page that requires the users to visit other sellers’ websites or even to contact vendor to complete the process of buying.
  • Google does not support rich snippets for adult related products
  • For displaying reviews in rich snippets for shopping sites, the name should be a valid name, especially if the product is reviewed by a single person (for instance, Jack Goldstein) or an organization (say –Magento Reviewers). Anything other than this is not accepted (for example: 20% flat discount on Herbal Products).

You can ask the webmaster to follow either of ethical practices mentioned below.

Add markup to the website: In case if prices of the products are not supposed to change frequently, adding a markup is a way to provide rich snippet. The Google has special format that needs to be followed. In addition, they also support standards like GoogleRelations and hProduct microformat for better results.

Go for a merchant center feed: There are many websites that offer merchant center feeds to use in Google Product Search. Nevertheless, your webmaster must use the rel=”canonical” link element on the product page. Doing this the search engine matches the URL in your feed to the webpages detected by their bots. An update by Google makes it further clear –you can directly submit product rating into the feed for better review information in rich snippet.

With every algorithm update, the Google is getting stronger but more human! Follow ethical practice and provide users with best information that is accurate and easy to understand. This will not only earn you great reviews for your products and services but also keep your SERP’s high ranking intact for longer period.

One Stop Online Marketing News – Updates are Just a Click Away

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Online Marketing News

Online Marketing News – One Click Away

Whether you are an SEO expert, a webmaster or a novice blogger trying to drive traffic to your website or your blog, you need to stay updated. And there is more than one way to skin the SEO cat. There are dozens of tricks and tips that you can use to drive traffic to your site, and to increase the value of your website. In order to harness the power of SEO, you need to keep an eye on Internet marketing news.

While there are several sites offering online marketing weekly updates, it is best to find one online marketing news site that regularly updates the news. You need one trustworthy source of online updates that you can rely on. Instead of spending time looking at a number of different updates on different sites, you get all your news from a single location. Not only does this help you drastically reduce the amount of time spent hunting important updates, but it also ensures that you do not miss out on significant information due to laziness or forgetfulness.

Read Online Marketing Guides for Google Updates

What works one day in SEO may not work the next day. All the major search engines grow over time and try to make their search results more relevant to the users. Most importantly, you need to follow Google updates to make sure that your optimizing strategy is not outdated. It is easy to be aware of the major updates like Google Panda and Google Penguin, but there are tons of smaller tips and updates that may pass you by.

While it may not be possible for you to follow every tiny update and tips related to changes in the search engines, you can read online marketing news articles on a daily basis to ensure that you don’t miss a beat. A slight change in the way Google allows its users to search information can help you find new ways of marketing your content.

For instance, exploiting a simple vanity URL addition feature in Google+ can help you augment your brand promotion efforts. You’d usually not hear much about such simple and small features, but if you keep an eye on online news guides for Google updates, you will find ways of making the smallest changes work for you.

Internet Marketing News Watch – More than News About Search Engines

While it is of paramount importance to keep an eye on Google and other search engines, online marketing is not just about earning search engine rankings. You cannot ignore the power of social media sites like Twitter, Facebook, LinkedIn, StumbleUpon or Tumblr. A smart SEO knows how to understand new features on social media sites and use them to promote brand, products or services.

But online marketing newsletters provide more than general information about the latest happenings and trends. In addition to bringing the spiciest tidbits from the world of internet marketing, they also offer tips on how you can leverage the new found information to strengthen your online marketing strategy. Most SEO professionals subscribe to a weekly online news guide to ensure that they do not miss any important information.

Such weekly news updates convey the information right to your mail box, and you do not need to trawl the Internet trying to find what’s new in the world of online marketing. As said earlier, instead of spending too much time browsing the Internet in search of relevant information, online news guides will allow you to focus on speedily implementing the changes in your marketing strategy. 

Written by onlinemarketingupdates

September 1, 2012 at 2:08 pm

Google Penguin Update – How to overcome and recover from its penalty?

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Google Penguin Update

Google Penguin Update

With overwhelming response of Google Panda Update on our blog, we received many mails asking to have a post on Google Penguin. And, here we are!

It takes sincere efforts to maintain the quality results on search engines. Google, the Giant, for this sole reason, keeps on updating its algorithm so that it can provide sensible and relevant results for the human readers than spam or webpages with falsely dense keywords. Google penguin is actually a code name for its algorithm. 

Google penguin update was announced in April, 2012 and the purpose of this intelligent code was to throw out the websites that violated Google’s Webmaster Guidelines. Just before the penguin update, the Google Panda received several complaints for its flaws in ranking websites. Hundreds of thousands of genuine websites were unwantedly punished and their webmasters sincerely raised the matter. Looking at the depth of the problem, Google updated its algorithm putting a small but very smart code called Penguin. 

What Google Penguin targeted at? 

Google Penguin Target

What Google Penguin Targeted

Google Penguin was smarter algorithm code than ever before. It targeted millions of webpages that did not follow their guidelines of ethical SEO practice. Mainly, the Penguin effects penalized these things on the web…

1. Over keyword stuffing 

2. Key phrases just to fool Google

3. Cloaking by hiding texts

4. Purchased incoming or outgoing links (as a package)

5. Duplicate content

6. Black-hat Web Spam

7. Low quality content 

8. Complex and difficult to understand webpages

SEO after Google Penguin

As if not enough with Google Panda update, Google Penguin affected plenty of websites heavily. The sites that ranked top on the Search Engine Result Pages (SERPs) were removed drastically. The websites that were highly affected included article web directories like Ezinearticles, HubPages, Buzzle and the like.

The update of Google Panda and then Penguin was kind of a nightmare for Search Engine Optimizers who practiced SEO in unethical way. All the black-hat programmers, link builders and coders had to hold their practices finding for the breakthrough. 

On the other side, White Hat Search Engine Optimization experts following ethical practice were benefitted. They got their results and their work was appreciated.

Here we present a few tips for Google Penguin SEO…

  • Reduce the keyword stuffing, be natural
  • Don’t think of search engine, think of the end reader –the human
  • Never hide text by coloring it white or whatsoever. Google is not a camera that won’t see white text on white background
  • Low quality content is not worth reading. Human readers will leave the page immediately. Leaving the page in this way will push your webpage down
  • Don’t create multiple domains for the same keywords
  • Be simple, offer easy navigation and access to your webpages

Keeping these simple things in mind, you can overcome or recover websites in case they are affected by Google Penguin. Practice ethically and you’ll enjoy your work with results. 

Beware of Doing SEO After Google Panda Update – No Nonsense SEO Panda Tips

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Google Panda Update

Yup, I think they are inspired by Kung-Fu Panda who knocked down the enemies brutally. After a couple of years of the movie release, Google too started thinking about the black hat practice in SEO and Internet marketing that was no less than enemies.

Every day, hundreds of millions of people search on Google with the purpose to get genuine information, product or services but malpractice in SEO (before 2011) did harm that purpose. This is because they returned the search queries with certain sites those were not liked by the users as they discovered those sites dull, uninformative and flat.

This issue had come to the fore and a big move was mandatory for the Giant to keep its reputation. The move that would punish and penalize mal-practitioners by all accounts was finally out, they named it Panda Update.

As said on Google Official Blog, “Our goal is simple; to give people the most relevant answers to their queries as quickly as possible”. It is for this reason, the frequent change in algorithm has happened in Google.

Over the period of time, the webmasters become wiser to fool the search engine bots and responding this practice, every latest version of algorithm comes with tougher guidelines and stricter rules and regulations. Google Panda did exactly that and thousands of websites lost their ranking, in a jiffy!

Panda Update was to encourage Healthy Web Ecosystem

Google could not do major improvement without shuffling the results on the page. After panda, major ups and downs were noticed and low quality content websites went drastically down whereas genuine and innocent websites (even with less keyword) came up. Nevertheless, this update was highly being criticized initially which forced the Giant to come up with superior code named Penguin that fixed most of the problems that occurred due to undesired Google Panda effects.

The purpose of these updates was (and will remain) is encouraging the healthy web ecosystem where users find genuine stuff for their queries. The search engineers at Google work very hard on developing the algorithm so that whether the search query is informational, transactional or navigational, the most relevant and authentic sites should come up. 

Affected Popular Websites after Google Panda Update

Panda penalized many sites with so called shallow content though it was not exactly the way search engineers thought. In one of the interviews, Mr. Amit Singhal, a top Search Engineer at Google Inc. said, “Recognizing shallow content site is very, very hard problem. We have not solved it and it is ongoing evaluation how to solve that problem”.  The Giant, for this reason, uses other scientific techniques and audience polls to be more precise in their SERP rankings.

To come out of Panda penalty, for many webmasters, is something like asking for the Moon; but that’s not right! There are few important tips that can help you doing better Search Engine Optimization for Google Panda and Penguin Updates

Tips for SEO after Panda Update

Here with come with no-nonsense tips for Search Engine Optimization especially after the latest algorithm update by Google.

Low Quality and small spam content

The first and foremost thing one should do is removing or amending the low quality and small spam content from the webpage. Auto-generated text is strictly penalized by Google Panda due to its robust algorithm. Spinning software doesn’t work anymore. You must prefer a little quality content over junk in bulk.

Try to get off the doorway pages, duplicate content and titles, similar content (though rephrased) just with slightly different keywords etc. Your content should be specific, peculiar and up to the mark satisfying the readers’ hunger.

It’s not just all about article or text

Google Panda takes many things into consideration. Apart from genuine and quality text or description, image placement and graphics also matter. A webpage that has quality description or article/text, appealing graphics and minimum redirections will be given priority.

Simplicity over complexity

Think about a page that has 100s of links redirecting you anywhere in the world or within the domain! The readers get confused and they just leave the page. Simplicity over complexity wins the battle and come up in SERPs. A simple page, easy to navigate and quick to access is what any user would want. Since Panda typically thinks like a human, creating simpler web page with clear description, innocent graphics is the preferred one.

Invite and place quality advertisers

It’s all about winning the trust of the visitor. There is no denial that everyone among us would like to be paid by the advertisements. You may prefer few sponsors at larger price over large number of sponsors offering low price. Related ads or links are very much preferred. In addition, you must mind keeping the graphics on your webpage. Visual experience, page loading time, and bounce or browse rates do matter in SEO for Panda.

With these good things in mind, you can do SEO for Panda that would bring desired results. Practice healthy and follow ethical SEO process (what we call a White Hat SEO) to make your website a great experience for the user and rest all Panda will do in your favor!

Written by onlinemarketingupdates

August 8, 2012 at 8:31 am

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