7 Reasons Why We Cannot Ignore the Power of Online Marketing
People across the world are spending more and more time of their PCs, laptops, smartphones and tablets. Instead of seeing shows aired on the TV, people are now deciding what they want to see. Apart from entertainment, these Internet-connected devices are also used to research and analyze brands, gather information, buy products and order services. People do not use yellow pages to find the contact number of local businesses; they use Google search or open a classifieds sites on the Internet. Consequently, online marketing has found a place in the marketing strategy of most companies and organizations.
Traditional marketing, on the other hand, is not doing that well. Cold calling is not appreciated by customers: over 200 million people have registered on the “Do Not Call” list. Television & Radio advertisements do work, but they do not provide a high ROI. Also, most viewers are habituated to flipping channels to avoid watching commercials. Pop-up or intrusive advertisements on the Internet are also known to drive visitors away and negatively affect the website as well as the advertiser.
Consequently, even those web promotion services that use conventional methods to advertise on the Internet do not yield good results. On the other hand, companies that use organic web marketing services can provide excellent leads and high conversion rates. Businesses worldwide is either switching to online marketing, or are mixing Internet marketing with traditional marketing. And there are seven very good reasons for this.
Reach a Targeted Audience:
Whether you go for content marketing or run a PPC campaign, you have a greater power to engage the audience. This is because the content you provide is related to your products or services, and the people who want to read it are bound to be interested in related services. Similarly, advertisements placed with Google search results are also relevant to what the users are searching. Thus, your advertisements are seen by the right audience.
Actually Help Users:
Traditional marketing pushes products or services onto the users, while web marketing provides interesting and relevant information to the users. For instance, content marketing provides information to users and add value to their internet browsing experience. Web promotion services that are based on a user-centric approach are known to generate a high ROI.
Users Come to You:
Web marketing is subtle. Instead of going to the customers, you wait for them to come to you. You attract users by providing relevant information or by providing entertainment.
One of the biggest problems with traditional marketing is that it cannot reach customers all over the world. Using online marketing, you can reach a global audience. This aspect of Internet marketing is especially beneficial to businesses that have potential customers all over the world.
Track Advertising Investments:
Most companies that provide web marketing services will let you access the information regarding your web marketing campaign. You can see how many people clicked on your link, you can track their progress on your website, and you can see how many people decided to buy your products to services.
Easy and Economical to Promote Products:
A few words will do the job. You do not need to shoot a video advertisement or get models to pose for you. A simple and effective text advertisement will do. At the most, you may need a nice image and a punch line to go with it. Also, you can use the same advertisement for a long time. The cost of making advertisements is reduced drastically.
Advertising through newspapers, magazines, radio or television requires a large initial investment, and it doesn’t generate high ROI. Online marketing gives a lot better ROI – also the initial costs are not prohibitive. For small and mid-sized businesses, this is the best form of marketing.
It can be seen that web marketing is changing the way advertising works. The manner in which people interact with products, review them and buy them has changed completely because of the Internet. At a time like this, conventional marketing tactics are being used less and less. Businesses can enhance their advertising strategy by availing web marketing services.